Joseph Lacy, 10, of Arvada, left, and his mother Cindy visit the Sasquatch Outpost in Bailey, Colorado, on June 26, 2024.
Hyoung Chang/The Denver Post/TNS
DENVER — For $650 a head, Jim Myers leads cryptid-curious folks from around the world into the wilderness of Colorado’s Park County for a three-day camping expedition in search of the elusive Bigfoot.
Myers’s business, Rabbit Hole Adventures, provides tents, meals, guides, first aid kits and satellite phones as part of the quest. He also brings night-vision binoculars, thermal imagers and cameras.
To tackle the trek on horseback, Myers charges $1,400 a person. For a Sasquatch search easier on the wallet, the lifelong Bigfoot devotee hosts $125 night hikes with the hopes of catching a glimpse of the hairy creature. On expeditions he’s deemed successful, Myers said trekkers have witnessed a pair of uniquely glowing eyes through the trees or large, expertly woven branches forming a Sasquatch nest as evidence the mythical forest-dweller walks among us.
“Bigfoot is a lot more mainstream than it used to be,” Myers said “The number of people openly interested in the topic as opposed to not wanting people to know they’re interested for fear of being considered a nutcase has definitely increased. America is infatuated with Bigfoot.”
Bigfoot can mean big business for Colorado’s rural and mountain towns. The National Paranormal Network hosts annual Bigfoot Adventure Weekends in Colorado to gather Sasquatch lovers to search for the creature, an activity often referred to as Squatchin’. Bigfoot-hunting professionals host private forest tours to show off their Sasquatch know-how and sighting spots. And businesses across the state rent out shuttles, cars or bikes for Bigfoot hunts.
Myers has been a Bigfoot aficionado since he was a kid after laying eyes on the famed Patterson-Gimlin film, footage captured in 1967 depicting a large, hairy creature walking on two legs through a Northern California forest.
The cryptid consumed Myers’ life so wholly that when he and his wife were rebuilding a 150-year-old grocery store in Bailey in 2012, they ditched the groceries and dedicated the store to Bigfoot instead.
Now the Sasquatch Outpost — a souvenir shop and museum dedicated to all things Bigfoot — is one of the more well-visited attractions in Bailey, Myers said.
“For a little town like Bailey, it’s a very popular destination,” Myers said. “We send people to the local restaurants, the gift stores and things just because once they’re in Bailey, then they want to do other things. We try to help everybody else along, as well.
Bigfoot travelers
It’s not easy to gauge Sasquatch’s economic footprint in Colorado. Believe it or not, the state doesn’t track the financial impact of Bigfoot tourism.
The Denver Post emailed the state tourism office requesting an interview to discuss the impact that unusual tourist attractions have on smaller, rural communities. The message was forwarded to an outside public relations firm, which declined to set up an interview.
“I actually do not know that much about Bigfoot tourism in Colorado,” a representative of Handlebar Public Relations conceded.
But Kevin McDonald, the special events coordinator for the town Estes Park, was game for a cryptid conversation.
The Larimer County town that serves as the gateway to Rocky Mountain National Park has hosted the Bigfoot Days Festival since 2019, luring Sasquatch enthusiasts from near and far.
“We celebrate all things Squatchy,” McDonald said.
About 5,000 people attend the festival, which features Bigfoot-themed vendors, Sasquatch celebrities from reality television shows like “Finding Bigfoot,” live music by the likes of Denver-based band That Damn Sasquatch, a contest to see who can do the best Bigfoot call and more.
The night before the event — Estes Park already Squatched it up in 2024, but the 2025 festival is set for April 26 — is the Bigfoot BBQ, where 150 people purchase tickets for an intimate dining experience with their favorite Sasquatch celebrities. This year, the dinner attracted people from eight states, McDonald said.
“It’s a very engaged crowd, and people do travel for their Bigfoot,” he said.
