LIMA — “Fury III … big in everything but price. Let yourself go … Plymouth,” reads the tag line on the 1966 Plymouth Fury sales brochure. Plymouth was competing with Chevy and Ford in the 60’s for a market share of the auto consumers. In 1965, the Fury was Plymouth’s popular sedan. Plymouth roared back at it’s competition by making the Fury a true full-size car for the first time in four years. The Fury exactly duplicated the Chevy Impala and Ford Galaxie 119-inch wheelbase. Plymouth made the Fury available in four trim levels, the Fury I, Fury II, Fury III and Sport Fury. All Furys of this decade had a square body with vertically stacked double headlights. The Fury III had full-length side molding and double taillights. Sales of the 1966 Fury III rose to 335,447.
Paul Kraicinski, of Lima, brought his 1966 Plymouth Fury III to The Lima News’ Real Wheels Cruise-In. He has owned it for 13 years, buying it from the original owner. His favorite memory is taking it to Columbus for the National Mopar Meet.