This is in response to the letter from Beverly A. Shade titled “Don’t be tricked by the AEP name” published in The Lima News on Sunday.
Ms. Shade brought up several reasonable and thoughtful questions AEP Energy deals with on a daily basis, not the least of which is “What is the difference between AEP Energy and AEP Ohio?” The short answer is that AEP Energy is a Competitive Retail Electricity Supplier and is a wholly owned subsidiary of American Electric Power. As a wholly owned subsidiary of American Electric Power, we brand ourselves with the established logo of AEP, as other AEP companies do.
AEP Energy is able to sell the electricity supply generated by our company at less expensive rates than those set by the state for utilities such as AEP Ohio. We then pass these savings on to consumers and businesses.
One correction to Ms. Shade’s letter is that we are “unregulated.” AEP Energy, like every Competitive Retail Electricity Supplier, is governed by the Public Utilities Commission of Ohio with the primary objectives of truth in advertising and protecting the consumer. AEP Energy takes these responsibilities very seriously. AEP Energy strictly adheres and remains compliant to all these rules, including providing the following disclaimer on every single marketing message: “While an affiliate of AEP Ohio, AEP Energy is not an agent of or soliciting on behalf of the utility.”
AEP Energy prides itself on operating as a retailer you can trust and as an affiliate of a company that is part of the fabric of Ohio. We protect these core values and live them each and every day.
We are happy to answer any questions you might have. Email care@AEPenergy.com, follow us on twitter @AEPenergy or call 866-258-3782.
— Greg Hall
President, AEP Energy