Last updated: January 31. 2014 10:35AM - 608 Views
By Heather Rutz hrutz@civitasmedia.com



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CINCINNATI — Fifth Third Bank’s new “Pay to the Order Of” campaign is using account openings to drive donations for cancer research.


For each new customer who opens a checking account with direct deposit and makes three online bill payments, Fifth Third will give $150 to the customer and donate $150 to Stand Up To Cancer.


SU2C is a groundbreaking initiative supporting scientific collaboration to accelerate innovative cancer research and bring new therapies to patients quickly.


Fifth Third began working with SU2C in 2013 when the Bank launched the Fifth Third SU2C credit and debit cards, which direct donations to SU2C for every qualifying purchase made using those cards. Fifth Third Bank contributed more than $534,000 to SU2C in 2013.


The campaign spans radio, in-branch, online, out-of-home and social media as well as TV, including two commercials. Fifth Third is asking everyone who has been affected by cancer to share photos and stories by using the hashtag #PayToTheOrderOf via Twitter, Vine, Instagram and Facebook. Some stories will be featured on an interactive gallery at 53.com/SU2C.


Free Medicare brochure offered


CRIDERSVILLE — Otterbein Cridersville is offering a free brochure entitled “Medicare 2014.” This brochure provides a clear description regarding what is covered by Medicare in a skilled nursing and rehabilitation center.


Medicare Part A and Part B cover some costs associated with care received in a skilled rehabilitation center. However, an individual must meet certain Medicare requirements. Medicare 2014 describes the co-insurance rates, how Medicare works in a skilled nursing and rehabilitation center, and what criteria an individual must meet in order to receive Medicare benefits.


If interested in obtaining a free brochure, contact Clarissa Frail at Otterbein Cridersville at 419.645.7160.


Ohio Hearing Professionals opens Lima office


LIMA — Ohio Hearing Professionals has opened a Lima office at 750 W. High Street, Suite 200, in St. Rita’s Professional Building.


Ohio Hearing Professionals is dedicated to helping clients hear to the best of their ability through comprehensive hearing evaluations, attentive service, and patient acclimation, making sure that each patient’s hearing instruments are properly adjusted for their lifestyle.


Ohio Hearing Professionals has been serving Ohio from its Tiffin location since 2006 and is proud to welcome back to Lima Erin Boyer, H.A.S., as the hearing aid specialist in its Lima office. Call 419-516-0959 for information.


AFS acquires Insource Spend Management Group


LIMA — AFS announces the purchase of Insource Spend Management Group, a shipping spend optimization firm based in Ohio and founded in 1999 by Lima native Brett Febus. The acquisition was finalized Jan. 2.


The Insource name will be replaced with AFS once all transitions are complete with customers and marketing alliances. Insource’s clients will realize greater savings potential through the AFS parcel audit and shipping analytics platforms.


“After evaluating AFS and their capabilities, my customers will love the technology and additional services they can provide. AFS and Insource both believe strongly in the value of transparency, which is the best value of all,” said Febus, president and founder of Insource.


Insource saves clients more than $1.4 billion by renegotiating carrier pricing contracts for many of the largest shippers in the world. For more information, visit afs.net or InsourceSMG.com.


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