YOUR VOTE OHIO: How to survive political ads


By M.L. Schultze - 89.7 KFSU-FM



ABOUT THIS SERIES

The Lima News is working with The Ohio Media Project, a group of more than a dozen newspapers, radio and television stations, determined in 2016 to provide election coverage that places the concerns of Ohioans squarely in front of the campaigns.

Sunday: Big donors in control

Monday: Attack ads sicken Ohioans

Tuesday: Collecting information on you

Wednesday: Secretive organizations

Thursday: Attacks, early and often

About those political ads: Stop. Look. Don’t go crazy.

You can’t stop political attack ads from invading your personal space. Millionaires and billionaires have made sure of that with court decisions and friends in Congress.

Here are a few steps to help you fight back:

1. Political advertisers know when and how you’re vulnerable. When exposed to an attack ad, shut off your politics and become keenly aware of the moment. What day is it? Time? What are you doing? Is this a station, show, or website that attracts specific incomes, or gender, or race, or age?

2. Dissect the production techniques first. Identify techniques likely to overcome logic with emotion. Ads tend to build one distortion on top of another to manipulate the mind into an incorrect thought. Listen to the sounds, the tone of voice, look at the lighting, for images that repulse, and compare unpatriotic vs patriotic symbolism.

3. Fact check. Watch the ad again, noting key phrases or claims. Check reliable sources. See below for details.

4. Share your thoughts. Social media sites for Ohio voters have been created as places for conversation. Go to https://www.facebook.com/YourVoteOhio/ or use #YourVoteOhio on Twitter and Instagram. There, you can watch attack ads, go through the steps above and share thoughts with others. The pages will be maintained by the Jefferson Center, a nonpartisan civic engagement group working with The Ohio Media Project.

Who came up with the four steps?

They are the result of research regarding bullying and domestic violence, interviews with political advertising experts, and conversations with civic engagement organizations.

Here’s how to fact-check the message:

1. Ask who is responsible for the ad. If it’s a candidate, the ad will say so. If it’s a super PAC, find help on such sites as:

A. http://www.opensecrets.org/

B. http://www.followthemoney.org/

C. The Sunlight Foundation’s http://politicaladsleuth.com/

D. http://mediaproject.wesleyan.edu/

2. When examining substance, Travis Ridout of http://mediaproject.wesleyan.edu/ explains: “If we peel back the scary images, the scary music, all of those elements of the ad that are designed to make you feel a particular way, what is the actual message in that ad? Is there any message beyond, ‘You should be scared of this candidate’?” See ads analyzed at https://politicaladarchive.org/

3. Find good help: http://www.factcheck.org/ (debate and speech rundowns available as well) and http://www.flackcheck.org/. Both associated with the University of Pennsylvania’s Annenberg School of Public Policy. Also: http://www.politifact.com/

4. As an Ohioan, you are a prime target. Detailed information is gathered about you by people hoping to influence your vote and gain power. News media can’t track the micro-targeting on computers or in your mailbox. So…

5. When you’ve been targeted, take action: With a cellphone, take a photo or video of a negative internet ad or mailer and email it to [email protected] You also can email a computer screenshot. The ads will be catalogued and analyzed by The Ohio Media Project, the Bliss Institute at UA and the Jefferson Center.

http://limaohio.com/wp-content/uploads/2016/05/web1_YourVoteOhioLogo-9.jpg

By M.L. Schultze

89.7 KFSU-FM

ABOUT THIS SERIES

The Lima News is working with The Ohio Media Project, a group of more than a dozen newspapers, radio and television stations, determined in 2016 to provide election coverage that places the concerns of Ohioans squarely in front of the campaigns.

Sunday: Big donors in control

Monday: Attack ads sicken Ohioans

Tuesday: Collecting information on you

Wednesday: Secretive organizations

Thursday: Attacks, early and often

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