Last updated: August 23. 2013 4:20PM - 8233 Views

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LIMA — Shoppers sought out the just-opened Ruler Foods Thursday, finding deals such as gallons of milk for $1.79.

Construction on the discount grocery at 2154 Elida Road began in August. The store opened with a ribbon cutting Thursday morning and employees were greeted with a larger-than expected crowd, store manager Trisha Reed said.

“It was a beautiful thing,” Reed said. “We are so happy to have a Kroger company back in town, and I am so proud of this store. One of our goals is to reestablish the Kroger brand back into the community.”

Ruler Foods is a subsidiary of the Kroger Co. Ruler Foods is owned by JayC Food Stores, with groceries in southern Indiana. Kroger purchased Seymour, Ind.-based JayC in 1999 and it is one of two dozen banners under which the Cincinnati-based food company giant does business.

This is the first Ruler Foods in Ohio. The store is the 13th Ruler Food Store opened by JayC in Indiana, Kentucky and Ohio.

The store is employing 35 people, Reed said.

“We’re very pleased that we can add to the employment, and do that also for the community,” Reed said.

The new store provides a discount grocery alternative for Lima, Paul Bowen, president of JayC, in a statement. The store emphasises the Kroger Value brand, with some other national and regional brands available. The store keeps overhead down by having customers bag their own groceries and “rent” shopping carts for 25 cents. The store will also have monthly specials.

The store offers produce, meat, dairy, frozen and non-perishable products, as well as supplies for cleaning, pets and babies.

Kroger currently does not have a store in Lima. Its closest stores are in St. Marys and Kenton. The grocery store chain did have a presence in Lima decades ago, including in the spot where Ruler Foods is now located.

The spot was also previously home to Michael’s craft store and more recently Deals. Ruler made significant renovations to the inside and outside of the building, Reed said. The store’s opening now means the plaza at the corner of Elida and Cable roads is full again after years of two major vacancies. Dunham’s Sports recently opened its doors as well there in the space where The Pharm previously did business.

Hours are 10 a.m. to 7 p.m. Sunday and 8 a.m. to 8 p.m. Monday through Saturday.

Ruler Foods
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